How Should the Company Name Be? Consider When Choosing a Name

Finding the right name for your company is definitely a factor in your success. The wrong name can result in inability to connect with customers, and encounter insurmountable commercial and legal barriers.

The correct name can spread your reputation rapidly, increase your competitive power, in short, success. Companies known all over the world also show how important the name is. Chinese e-commerce giant Alibaba is one of the best examples of the importance of the company name. The role of his name in the success of the world giant Amazon is also great.

So, let's examine both the success reasons of these two companies in terms of name and how the company name should be.

Keep Your Company Name Short

The name of your small business should be easy to say by everyone. You shouldn't need to breathe while your brand name is being read aloud; The word should be poured out at once. Brands such as Nike, Apple and Walmart that have achieved worldwide success are examples of this situation.

So your business name shouldn't sound like a sentence. Of course, in some cases, two word phrases may be appropriate. Examples such as Waffle House or Yemek Sepeti from our country, All Here support this view.

However, it is not overlooked that even if they are binary, companies that have achieved certain success are still short and easy to read. Most importantly, keeping your company's name short makes it easier for consumers to remember, which will be of immense help to your marketing campaigns.

Easy to Read

For this, looking through the eyes of a consumer will reveal the importance of the issue better. Namely, whether the consumer hears the name of the company on television, on the radio or in a speech. Then start searching the company online.

Here it will be difficult to find a name whose spelling is too complicated. For this reason, names written exactly as they are heard are much more advantageous for the company. Even if he sees your strangely read brand name written somewhere, he may not remember what to type in the search.

Be Unique and Unforgettable

In trade, this is called stickiness. However, this is not easy to achieve. Because every company wants a name that will put itself in front of the crowd and will remain fresh and unforgettable over time. But because naming trends change from year to year, it is difficult to find timeless names.

However, this difficulty can be overcome by paying attention to certain points. For example, when determining the name of your company, you should avoid common names. Names such as "Ali's Place, Veli's Coffee, Zeynep Coiffeur, Mehmet Bufe" should not be preferred.

More Read: https://businessca.net

Make Words Meaning Expressions

Sometimes, business owners make names of words that don't make sense. Interesting words like Yahoo, Google, Fogdog are examples of this.

But strange words are a big risk from an international perspective. Many companies have been found to be in trouble due to names that have negative, sometimes obscene, connotations in another language.

Give a Hint

When specifying your company name, try to use a word that hints at what your business is doing. For example, it is appropriate to use words such as "lawn, order, garden" in the name of your landscape business, but the same words are not suitable for a body shop.

Likewise, when choosing a cafeteria's name, attention should be paid to bringing things like food, drink and conversation to mind. The bottom line is that your name should match your business to remind customers what services you provide.